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As you might already know the importance of the positioning of your website’s pages on the top of Google SERPs rankings, right? Well-ranked pages provide organic reach to your website, increasing the possibility of attracting potential leads and conversions. We will share top SEO trends for 2021 that will definitely help you to boost your rankings.

In order to achieve this goal, it is important to apply SEO techniques, which are specifically designed to adapt their content to the algorithm’s ranking criteria.  

This criteria is not forever. In order to make the user experience ever simpler and more efficient, Google frequently updates its parameters.  

Besides the algorithm and rules, it is important to consider the visitor’s behavior and preferences. Also, the most important factor for maintaining good positioning is the quality of experience you offer to your website visitors.  

Therefore, to achieve good results it is important to stay up-to-date on the SEO trends. With that in mind, we have selected top SEO trends for 2021. Check out this list and learn more about each one of them! 

  • Relevant & valuable content 
  • User Experience (UX) 
  • Mobile SEO 
  • Zero-click searches 
  • Website Security 
  • Search intent 
  • Long-form content 
  • Local SEO 

Relevant & Valuable Content: 

Google’s algorithm is related to the user experience. The visitors to feel satisfied after entering your website, they need to be contemplated with rich, authentic content that delivers what they were exactly looking for.  
 
Your goal should be to meet the demands of your visitors, not just those of Google bots.  

User Experience (UX): 

It’s important to offer a complete user experience. When accessing a website, visitors should find fast-loading pages, intuitive menus, and other elements that make their experience richer and more efficient.  

Mobile SEO: 

Google has been analyzing the mobile pages of websites as primary versions now, leaving the desktop versions as secondary.  Mobile SEO is key to your strategy’s success and it has become even more relevant in 2021

It’s because the number of people who access the internet from smartphones does not stop growing. Marketers should be concerned with optimizing all their content and settings for this environment. Otherwise, your pages may be punished and lose ranking positions.  

 Zero-Click Searches 

Google makes changes in the SERP design and layout to provide faster and more effective consumer experiences. 

Recently, Google has started to focus on zero-click searches, i.e., the results that appear on the top of the first results page.  Now, Zero-Click is more present than ever:More than 50% of Google searches end without the user clicking on anything. 

Such content should be able to directly answer the questions inserted by users in the search bar. This way, the audience can find exactly what were looking for in the SERP itself without clicking any further. This type of activity was introduced in March 2020, and the tendency is that it does not stop growing.  

If you are already an expert in Digital Marketing, you can notice this resource’s similarity with the already famous featured snippets. 

Website Security:

Google considers your website’s security status when analyzing its relevance and, of course, it’s ranking.  

So, if you want your SEO strategy to be successful, it is important to add security features such as specialized plugins and SSL certificates. 

In 2021, in front of an audience increasingly aware of the threats present in non-secure Internet environments, the trend is that website security becomes even more important. 

obviously, if people do not feel safe when accessing your pages, your access rate will drop, as well as your ranking in the SERPS. 

Search Intent:

User-focused optimization has been a top priority at Google for a long time. The goal is to always deliver content that meets the user’s intentions. 

For this, Google has launched Bidirectional Encoder Representations from Transformers, BERT algorithm. This technology aims to optimize the understanding of what search terms represent in a particular context. 

In other words, the algorithm makes it possible for Google to interpret the intention of a specific search, even if it includes long conversational language. It becomes even more important in a way to produce content that directly matches users’ intentions, always using natural language.  

With the introduction of the BERT algorithm, Google is improving its effectiveness in delivering the most appropriate content, which increases the demand for quality.  

Long-Form Content:

Expertise, Authority, and Trust. These are the words that form the acronym E.A.T, which is becoming highly relevant in the world of Content Marketing.  

The idea is to assure users that the content they are consuming is offered by someone real, who has the credibility to talk about it.  One of the most important things to do is invest in the production of long-form content to adapt to this new system. The State of Content Report brings data that confirm the relevance of longer content.  According to the study, long reads of 3000+ words get 3 times more traffic, 4 times more shares, and 3.5 times more backlinks than average length articles (901-1200 words).  

The content marketing analysis will help you understand the type and how you can use simple steps to boost the content. This contributes to the expansion of your brand’s organic reach and to the development of your digital authority, resulting in better SERP rankings. 

Local SEO:

The Covid-19 pandemic was the major event of 2020. In addition to the consequences of social isolation caused by health and social security, consumers also had their habits changed. During the pandemic period, there was a greater appreciation of local commerce.  

This occurred due to multiple factors. First, the economic crisis led local populations to focus on supporting the local market to keep the economy functioning.  Similarly, transportation limitations led more people to search for establishments near their homes. This is where Local Seo comes in. This resource has existed for some time and has Google My Business as one of its main tools. 
 
Understanding the SEO trends and adapting to them is fundamental for improving the results of your digital strategy in 2021. As Google’s algorithm criteria change frequently, you need to be aware of the latest updates. The most important thing, however, is always to offer fast and qualified experiences to the user.