Social Networks: Trends in 2023

Social networks have become a vital component of brands’ marketing strategies, especially since the pandemic. To understand consumer expectations and adapt strategies, digital marketing professionals need to analyze trends on social media platforms. Here are some of the top trends for 2023:

Increased Investment in Social Networks

Social ads are an effective way for marketing teams to reach their audience in a direct and personal way while obtaining concrete results. For 2023, digital marketers are planning to increase their advertising budget on social platforms, with Instagram being the platform they plan to invest in the most (49% of respondents), followed by Facebook (47%) and YouTube (44%). TikTok is another promising network, with 36% of respondents planning to increase their spending on it.

TikTok’s Succes

TikTok has continued to gain traction since the pandemic, and it was the most downloaded app of 2021. It has become a must in social media strategy, allowing brands to start a more authentic and direct conversation with consumers. 24% of marketing professionals consider it the most effective social network to achieve business goals, up from 3% in 2020.


Facebook has long been one of the top social media platforms for businesses to reach their target audience and increase sales. With over 2.8 billion monthly active users, Facebook offers a wide range of tools and features that businesses can leverage to build their brand and grow their customer base.

One of the key benefits of Facebook marketing is its powerful targeting capabilities. Businesses can use Facebook Ads Manager to create highly targeted ads that reach specific demographics, interests, and behaviors. This allows businesses to reach the right audience with the right message, increasing the likelihood of converting them into customers.


With over 1 billion monthly active users, Instagram is another popular social media platform for businesses to reach their target audience and increase sales. Known for its visual nature, Instagram offers a range of features that allow businesses to showcase their products or services in a visually compelling way.

One of the key benefits of Instagram marketing is its focus on influencer marketing. Influencers are users with large followings who can promote products or services to their audience in exchange for compensation. Businesses can work with influencers to reach a wider audience and increase their brand awareness and sales.

Social Selling in 2023

As social platforms have become a central part of the shopping experience, sales on social networks (also known as “social selling”) have increased significantly. Brands must innovate and optimize the customer experience while facilitating the buying journey. Some platforms, such as Instagram, have integrated new functions, allowing customers to buy a product without leaving the application.

Customer Care

As sales on social networks are increasing, so is the demand for customer service. Social network managers must guide brands through this change and improve their customer service to solve consumer problems.

Trending Content on Social Networks

Consumers demand that brands produce content that meets their expectations. To meet these demands, brands have implemented several strategies, including working with influencers who share their values, exploring new platforms like TikTok, and testing new formats like live audio and video.

Original and Creative Content

Producing original and creative content continues to be a top challenge for brands in 2023, as consumers expect more engaging and inclusive content. To address this challenge, brands are utilizing various strategies, such as increasing their budget for collaborations with influencers who align with their values. Additionally, brands are exploring emerging platforms like TikTok, Facebook, Instagram, and experimenting with new formats, such as live audio and video, which are more authentic and engaging for audiences.

At Rozefs Marketing, we understand the importance of creating unique and compelling content to attract and engage your target audience, which is why we offer tailored social media marketing packages that include content creation and curation to help you stand out in a crowded digital landscape.

Measuring ROI on Networks

Being able to measure the ROI of social media campaigns is as important as producing quality content in 2023. 83% of marketers are confident in measuring the ROI of their social media campaigns, up from 68% in 2021. Calculating an accurate ROI is a fundamental step to measure the impact of actions on networks, refine target analysis, and produce even more targeted and personalized content. Marketers tend to measure their ROI through third-party tools (36% of respondents, versus 21% in 2020), but the majority still use native social network platforms to retrieve this data.

Calculating an accurate ROI is a fundamental step to :

  • Measure the impact of your actions on the networks;
  • Refine the analysis of its targets;
  • Produce even more targeted and personalized content.


In conclusion, social networks are constantly evolving and becoming an increasingly important part of marketing strategies for businesses of all sizes. As we move into 2023, there are several trends that digital marketers need to keep in mind to stay ahead of the curve.

Investing more in social ads, focusing on Facebook, Instagram, TikTok, social selling, and providing excellent customer service are some of the key trends that businesses need to be aware of. Additionally, creating original and creative content that resonates with consumers is more important than ever, as is measuring the ROI of social media campaigns.

At Rozefs Marketing, we understand the importance of staying on top of social media trends and adapting our strategies accordingly. That’s why we offer a range of Social Media Marketing Packages to help businesses build their brand, engage with customers, and drive sales through social media. Contact us today to learn more about our services and how we can help your business succeed on social media in 2023.

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