Choosing an SEO Company to Work With

There are tons of companies in the SEO industry that claim to be the best SEO providers. However, many of the companies don’t excel at anything yet still appear in Google search result pages. At this point, it becomes a challenge to choose the right company which understands your goals and aligns SEO strategy with your business goals. Moreover, there is a common mistake that most business owners make in beginning a search with the intention to find an SEO company. However, the correct approach is to find an SEO agency that is perfect for your business.

In this article, we’ll help you choose the best SEO agency for your website based on various factors in order to achieve your goals.

Why Do You Need an SEO Company?

You must understand the objective of hiring an SEO agency for your business. In fact, business owners hire SEO agencies to boost the keyword rankings of the website to obtain quality leads and improve the conversion rate. So, SEO is important for your business website to keep your business visible to your potential customers.

What can an SEO services company do?

Search Engine Optimization company offers you a variety of services. It is their job to help your keywords get ranked on search engines by optimizing your website to perform better. Moreover, each SEO company or expert is a little different in what service they offer, how much they charge, and what results they guarantee for their clients. 

To make it more clear, let’s imagine a scenario, imagine being a customer and you’re looking to buy a product online. You go to Google and search for products by some query, and you get a lot of websites as a result.

Which one are you going to click on? The first result website? Probably not!

The first thing that will come to your mind is – which website should I click that is relevant to my needs. As It will be your priority to find a website that addresses your query effectively.

Following are a few SEO objectives that you can set for your business as an SEO Strategy:

  1. Getting your website ranked higher on Search Engines 
  2. Improve the website’s local traffic
  3. Improve the Website’s Domain Authority
  4. Create high-quality niche relevant Backlinks Pointing to Your Website
  5. Boost the Website’s Conversion Rate

These objectives have some outcomes that you may expect:

  1. Drive sales
  2. Get qualified traffic
  3. Get ahead of your competitors and Stand out as a trusted business in your industry
  4. Become a brand in your product/service niche
  5. Reduced the bounce rate with higher spent time with new visitors

Let’s take a look at an example for a better understanding of what SEO agency you need to hire to achieve your business objectives. 

SEO Case Scenario:

Let’s assume that it is your objective to drive qualified traffic to your website by ranking on specific keywords. Let’s assume your website provides blue velvet chairs, and you want it to be shown on the top page of Google if someone writes “Buy velvet chairs” or “blue velvet dining chairs for sale”. Then the results can look like this:
valvet chair for sale SERP result
If your website will receive potential clients if it is present on the top page of search engines with transactional intent keywords in the content. It is only possible by optimizing your website with professional on-page and off-page SEO services by a professional SEO agency. 

7 Ways to Choose SEO Company for Your Business

It is a challenging task to find an SEO company that will take care of your website’s keyword rankings and helps your business grow. However, there are a lot of self-claimed SEO companies which claim to be the best at what they do. However, successful SEO companies offer strong portfolios which makes them different from newbies or tricksters.

1. Past Performance of SEO Company

The past performance of an SEO Company is social proof of how well the company has worked over the years. It includes their client testimonials, case studies, Google reviews, Clutch, Goodfirms, Trust Pilot, etc.

This small background check will make sure whether an SEO company can deliver the promised results or not. Once you’re sure enough, you can move on to the next step of the process.

All this effort you make ensures that a company can drive SEO results that they promise on their social media and website. Once you’re sure enough, you can move on to the next step of the process.

2. Portfolio of Top Clients

It is the top priority of an SEO agency to show the progress of their clients, they use it as their clientele list as a way to show the experience. It is very easy to say,  “We worked with Tesla”,  but it gets even better when you can showcase the results which were achieved. 

3. Analyze the SEO Company’s Core Services

There are only a few cases where SEO company offers services for each and every type of business. Each company has some shortcomings and some strong fronts. let’s assume you’re looking to Hire an SEO company for your eCommerce business website that can really improve the growth of your website. Then, in this case, you can look for an SEO company that has a strong portfolio for helping their clients higher Google rankings/

If you get a chance to talk to a company’s support agent, you can ask a few questions to consolidate your research:

  • What are your SEO services?
  • What industry do you specialize in for SEO?
  • Can you provide case studies of your previous projects with results?

4. Learn About the Company’s Processes

The SEO process is not one time process, its execution is not one time. SEO strategy keeps changing to keep the progress going in the right direction. Improvisation sets good SEO apart, as the more working experience, an SEO company has, the better its processes are defined for potential customers. In conclusion, you will see a good SEO company with entirely different work processes. Also, it is up to you to determine which SEO agency you’d like to work with. 

5. Consider Word of Mouth along with Google

Even if an SEO company is on Google’s top page, it doesn’t mean the rest of the companies are not good enough. There are two genuine reasons behind it, there is too much competition for keywords such as “SEO Company”, “Best SEO Company”, etc. The second reason is that most of the companies are busy promoting their customer’s websites to than spending time on their own. Moreover, most SEO companies have long-term clients who recommend SEO services to their friends or in their professional circle. This is the reason, good practice to choose an SEO company for optimizing your website is through word of mouth advertising instead of solely relying on Google. You can ask people in your professional network for advice to choose an SEO agency to work with. 

6. Realize There Are Risks With a Low-Cost SEO Agency

It is not the right decision to start working with low-cost SEO, as it might seem that you’re saving money and playing smart, but low-cost SEO is the real risk. With low-cost SEO you need to consider the possibility that you might not get results and you also might get long-term damage to your SEO reputation to search engines. Most of the low-cost SEO companies use spammy Auto backlink generators for link building and PBN (Private Blog Network). Such practices do serious damage to the visibility of your business website and name it as spam in some cases. 

7. Schedule a Meeting and Ask Specific Questions

Having a brief discussion with your SEO company or agency will make things much clear. Moreover, some of the SEO companies offer free SEO audit, keyword and traffic statistics, competitive research, or keyword research before you start working with them. These factors get very useful in proving the strategy of the SEO company and heps future growth of your website. 

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